Designer.
Leader.
Nerd.
Hi. I’m Max McKinney. I’m currently a design lead at IBM working in the cyber security space. I run a design centric YouTube channel, do automotive photography, and build cars.
I specialize in design architecture and thrive in undefined problem spaces. My experience is in UX design, user interfaces, design systems, and design leadership.
To support my designs I enjoy creating end-to-end experiences via frontend web development with a focus in React and CSS component systems.
Currently not available for hire. If you want to connect reach out to me at max@maxmckinney.com.
Alienware Command Center
UI/UX designer on the award winning Alienware Command Center. Created a robust and researched design language for this product and future Alienware experiences. Defined and researched user needs. Established usability and experience criteria.
Sureshot UI Product Ecosystem
Lead the overall direction of Sureshot's product ecosystem experiences and created the Sureshot UI design language. Built a powerful collection of micro-interactions to be reused across the ecosystem. Lead the discovery effort for Sureshot's user personas. Defined user needs, hills, and product experience roadmaps. Interfaced with existing and future clients to continue user need definitions and provide iterative experiences via Sureshot's SAAS architecture.
Sureshot Brand Redesign & Website
Directed and designed the rebrand of corporate Sureshot. Designed and created the Sureshot website. Utilized self-created persona definitions and user needs to tailor the content with a resulting increase of sales.
Dell Clarity 3 Design Language
UI/UX designer and web developer for Dell's Clarity Design Language. Clarity is an enterprise worthy design system.
Dell R&D Product Design
Built future looking designs and outlined product visions for enterprise and consumer software.