Hi. I’m Max McKinney. I’m currently a Designer at Figma. I also run a design centric YouTube channel, do automotive photography, and build cars.
I specialize in product design architecture and thrive in undefined problem spaces. My personal background is in user experience, product development, design systems, and design leadership.
To support my design projects I enjoy creating end-to-end experiences via frontend web development with a focus in React, Gatsby/Next, and CSS component systems.
Created and lead a team of multidisciplinary designers (ux, visual, research, frontend) to create delightful and engaging user experiences in IBM's Security Risk Manager.
UI/UX designer on the award winning Alienware Command Center. Created a robust and researched design language for this product and future Alienware experiences. Defined and researched user needs. Established usability and experience criteria.
Lead the overall direction of Sureshot's product ecosystem experiences and created the Sureshot UI design language. Built a powerful collection of micro-interactions to be reused across the ecosystem. Lead the discovery effort for Sureshot's user personas. Defined user needs, hills, and product experience roadmaps. Interfaced with existing and future clients to continue user need definitions and provide iterative experiences via Sureshot's SAAS architecture.
Directed and designed the rebrand of corporate Sureshot. Designed and created the Sureshot website. Utilized self-created persona definitions and user needs to tailor the content with a resulting increase of sales.
UI/UX designer and web developer for Dell's Clarity Design Language. Clarity is an enterprise worthy design system.
Built future looking designs and outlined product visions for enterprise and consumer software.